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How Can I Generate More MQLs?

Not all leads are created equal. Most medium to large businesses out there have no issues generating leads. The issue is normally the quality of those leads. What is a Marketing Qualified Lead? In simple terms, a Marketing Qualified Lead or MQL is a prospect that has a much higher...

B2B Pay for Performance Lead Generation 101

If your business competes relentlessly on the sales and marketing front but you just can't seem to find the "right" digital marketing provider, you may want to look into pay for performance (P4P) lead generation. Pay for performance B2B lead generation helps you avoid paying for a bunch of maybe...

3 Tips for Local Government Prospecting

So this is assuming you're a GovTech company or vendor that wants to penetrate the local government space. The typical next steps would be to purchase a huge list that's updated periodically to you can upload the data into your CRM and share with your sales team. Then, you'll use...