B2B Pay for Performance Leads

Accelerate Your Pipeline.

Are you a B2B company that is tired of the traditional marketing agency model?


At B2B Sumo, we’ve turned that model upside down and focus solely on sending our B2B clientele MQL’s (marketing qualified leads) on a pay for performance (p4p) lead gen basis.


We will completely fund the strategy, advertising spend, marketing automation & phone call follow ups.


We are also partnered with numerous 3rd party data companies that allow us to strategically target your IDEAL client, no matter how niche it is.

Does My Company Qualify?

It depends. Some of the criteria below includes but isn’t limited to:

  • Do you currently have a PROCESS for incoming leads? 
  • Are you able to handle large amounts of leads? 
  • Are you in a B2B space that we feel comfortable with? 
  • Do you understand the value of lead generation?
lead generation dashboard b2b

How Does Our Pay for Performance Model Work?

We use both a lookalike audience targeting model with automated human and email follow up to generate MQLs (marketing qualified leads).


The visual below explains our process. 


1: We create a powerful, hyper-targeted and accurate B2B lookalike audience based on the info you give us as well as our research. 

2: We filter those people even further by utilizing our data. 

3: Real humans reach out on your behalf and promote your content. 

4: We also show ads to these prospects while they surf the internet. 

5: 2 follow up emails are sent out to allow the lead to opt out if they want. 

6: We integrate into your CRM and update your sales team in real time. 

b2b pay for performance lead generation how it works

Want more info? See some of our other sections of our site: Requirements, Calculator or B2B Appointments.

Get Started

We work with some of the best B2B clients in the world. See if you qualify today.